Program

Program:

EU Orchards of Taste – 101015762” is an AGRI-MULTI information project under the Regulation (EU) 1144/2014 of the European Parliament and the topic: Multi-C-2020 for information and promotion of fresh fruits in third countries (Malaysia, Singapore, Indonesia and South Korea).

The action concerns a basket of fresh fruits, specifically: kiwi, cherry, sour cherry, blueberries, apples, plums, peach, apricot and grapes.

The consortium is consisted by:

Agios Loukas Agricultural Cooperation Rachi Pieria & O.P. from Greece – Coordinator
Agrotikos Sinetairismos Sparagoparagogon Nestou from Greece – Partner
Asociatia Organizatia Interprofesionala Nationala PRODCOM Legume Fructe from Romania – Partner

Objectives

During the submission of the project, in June 2020, the stakeholders discussed and decided the objectives of the program, which align with the Reg (EU) 1144/2014:

To expand the existing network of sales of the Greek products under promotion in the target countries.
To create new channels and networks for the Romanian products under promotion in the target countries.
To strengthen the economic transactions.
To build the awareness of the products under promotion in the target countries.
To build trust and confidence for the EU fresh fruits.
To promote the quality of the fresh fruits in the target countries;
To increase the demand of safety-oriented and healthy-oriented food.
To better understand the diversification of the consumers’ needs and the creation of the market they are expecting.
To promote the consumption of the healthy-oriented food to the elderly people, since the healthy lifestyle is increasing.

The overall goal of the project is twofold:

For the target countries: to build their confidence and trust for the EU fresh fruits

For the participating countries (Greece and Romania):

To enhance their productivity
The added value
The agricultural income
The preservation of employment of the sector
To contribute to the national economic growth and to fight poverty.