Apricot is one of the most characteristic fruits that are cultivated and used in Europe, and not unjustly.

A beautiful, very tasty and even more useful fruit for our body.

An apricot is a fruit, or the tree that bears the fruit, of several species in the genus Prunus (stone fruits). Usually, an apricot tree is from the species P.armeniaca, but the species P. brigantina, P. mandshurica, P. mume, and P.sibirica are closely related, have similar fruit, and are also called apricots.

The apricot is a small tree, 8–12 m (26–39 ft) tall, with a trunk up to 40 cm(16 in) in diameter and a dense, spreading canopy. The leaves are ovate, 5–9 cm (2.0–3.5 in) long and 4–8 cm (1.6–3.1 in) wide, with a rounded base, a pointed tip and a finely serrated margin. The flowers are 2–4.5 cm (0.8–1.8 in) in diameter, with five white to pinkish petals they are produced singly or in pairs in early spring before the leaves.

European apricot is a great product, most of all because , except from its delicious taste and quality, it has been produced by the highest food safety and quality standards that EU make the apricot producers apply to their cultivations.

These high quality production standards ensure that the final consumers will get a top quality product, totally safe, and that they will be able to enjoy apricots delicious taste exactly as it is!

This is one of the many reasons you have to taste now European apricots!!!

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.